August 10 @ 1:00 pm – 6:00 pm
The Great Taste of the Midwest is the second longest-running craft beer festival across North America and has been a cherished annual tradition that brew enthusiasts eagerly anticipate. Against the picturesque backdrop of Madison, Wisconsin’s serene lakeside, this extraordinary event transforms the scenic beauty into a vibrant celebration of craft beer culture.
This remarkable gathering unites an impressive assembly of approximately 200 breweries and brewpubs, each showcasing their artistry and dedication to the craft. These artisans collectively offer an astounding array of over 1400 distinct beers, promising a sensory odyssey that traverses the diverse spectrum of brewing creativity.
More than just a beer festival, the Great Taste has become a homage to the craft beer industry’s rich heritage and a testament to its continuous evolution. It’s an opportunity for brewers and attendees alike to connect, to exchange tales of inspiration, and to appreciate the passion that goes into every pint. The event embraces not only seasoned connoisseurs but also newcomers, offering an inviting space to explore, discover, and revel in the multifaceted world of craft beer.