September 16 – September 22
In 2013, Imbibe Magazine introduced Negroni Week, a homage to one of the world’s most beloved cocktails, the Negroni, while simultaneously fostering philanthropy on a global scale. What began as a modest celebration has since blossomed into a monumental movement, with thousands of venues worldwide participating in the festivities.
Negroni Week has transcended boundaries, igniting a spirit of generosity and community across continents. From its humble origins with approximately 120 participating venues, the initiative has flourished into a global phenomenon, drawing together bars, restaurants, and cocktail enthusiasts alike in a shared mission of giving back.
Since its inception, Negroni Week has become synonymous with philanthropy, raising an impressive sum of over $5 million for charitable organizations around the globe. This remarkable achievement underscores the collective power of cocktail culture to make a meaningful impact and effect positive change in communities near and far.
As Negroni Week continues to thrive and evolve, its legacy serves as a testament to the enduring allure of the Negroni and the boundless generosity of those who partake in its celebration. With each sip of this iconic cocktail, we raise our glasses not only in toast but also in solidarity with those in need, reaffirming the profound capacity of cocktails to unite, inspire, and make a difference. Cheers to Negroni Week, a testament to the enduring power of cocktails and compassion!