A Celebration of Mixology, Culture, and Community
For nearly two decades, Tales of the Cocktail® has been at the heart of the global cocktail and spirits industry. Held annually in New Orleans, this iconic event is more than just a festival—it’s a dynamic gathering that unites bartenders, distillers, brand ambassadors, and cocktail enthusiasts from around the world. As the leading cocktail conference in the industry, Tales of the Cocktail® offers an unparalleled opportunity to celebrate the artistry of mixology while fostering education, innovation, and connection.
2025
July 20 – July 25
Rated one of our Top Four Cocktail Events
What to Expect at Tales
Tales of the Cocktail® is a multifaceted experience, blending education, networking, and celebration into six unforgettable days.
Here’s what makes Tales of the Cocktail® standout:
Innovative Seminars and Workshops
Tales of the Cocktail® is renowned for its educational sessions, which cover everything from mixology techniques and cocktail trends to business strategies for bar owners. Led by world-class experts, these seminars provide a deep dive into the evolving spirits industry, offering valuable insights for both professionals and enthusiasts.
Tastings and Brand Showcases
Spirits brands from around the globe gather at Tales to showcase their products. From large-scale tasting rooms to intimate brand activations, attendees can sample new releases, rare spirits, and innovative flavors while connecting directly with the makers and ambassadors behind them.
Networking Opportunities
Tales brings together a diverse mix of bartenders, distillers, brand ambassadors, writers, and industry leaders. Whether it’s through casual meetups, panel discussions, or late-night parties, the event fosters meaningful connections that often lead to collaboration and innovation.
Awards and Recognition
The prestigious Spirited Awards®, held during Tales of the Cocktail®, honor excellence in the spirits and hospitality industry. From the best bars and bartenders to groundbreaking new products, the awards celebrate those who are shaping the future of the industry.
New Orleans’ Cocktail Legacy
New Orleans is a city synonymous with cocktails, as the birthplace of legendary drinks like the Sazerac and the Ramos Gin Fizz. Tales of the Cocktail® highlights this rich heritage, offering attendees a chance to experience the city’s vibrant culture, historic bars, and iconic cocktails.
The Rich History of Tales
Founded in 2002 by Ann and Paul Tuennerman, Tales of the Cocktail® began as a small gathering of spirits enthusiasts eager to celebrate New Orleans’ storied cocktail culture. Over the years, it has grown into a global phenomenon, earning a reputation as the premier event for those passionate about the cocktail and spirits world. Today, the event attracts thousands of attendees annually and offers a platform for professionals to share their expertise, discover new trends, and celebrate the rich history of cocktails.
More Than a Festival: Giving Back
Tales of the Cocktail® is not just about celebration; it’s also about giving back to the industry. Through the Tales of the Cocktail Foundation, the event supports initiatives focused on education, sustainability, and diversity in the spirits world. From scholarships for bartenders to programs aimed at improving mental health in the hospitality industry, the foundation’s work ensures that Tales leaves a lasting impact beyond its six days of festivities.
For bartenders, distillers, and spirits enthusiasts, Tales of the Cocktail® is the ultimate destination to learn, connect, and celebrate. Whether you’re looking to refine your craft, discover new products, or simply immerse yourself in the world of cocktails, this event offers a once-in-a-lifetime experience.
Join the global cocktail community in New Orleans and raise a glass to the creativity, craftsmanship, and camaraderie that make Tales of the Cocktail® truly unforgettable.
